The course designed for the GNAM network focuses on an innovative and inspiring area of management that refers to the lifestyle experience that all brands need to associate with their business models. Participants will delve into the best practices of lifestyle management, particularly in Italy, a country renowned for its influence in these sectors, to glean inspiration for innovative solutions applicable to industries of their interest. In particular, through case discussions and concrete examples, participants will explore how Italian and European fashion, luxury, and food industries are at the forefront of the paradigm shift induced by technological advancements, climate concerns, and socio-demographic shifts, showcasing their resilience in redesigning business models including lifestyle components and breaking away from conventional paths. Led by faculty who are esteemed experts in their respective fields, the course will feature interactive lectures, hands-on challenges and assignments, guest speakers, and company visits.
