Koç University Graduate School of Business (Turkey)
City:
Istanbul, Turkey
Topic & Description:
From Local to Global: Concepts, Frameworks, and Analytical Tools Necessary to Develop an Effective Global Strategy
Globalization has changed the dynamics of business irrevocably. Today’s companies must operate on a much larger scale and in an environment of global competitiveness where product development, market needs, customers’ targets must take into account multiple cultures, collaborations and regional developments. Even for companies that do not intend to “go abroad,” the entry of foreign companies into their home markets makes a better understanding of global strategy a necessity if not a requisite for survival. The goal of this course is to introduce you to concepts, frameworks, and analytical tools necessary to develop an effective global strategy. There will be case studies and a presentation by student group teams on companies visited.
Accommodation & Travel:
Accommodation & Travel Information
Contact:
Başak Yalman (byalman@ku.edu.tr)
Yasemin Soydaş (ysoydas@ku.edu.tr)
Looking for the most global education in the United States without leaving the country? Perhaps you want to start your career in the luxury goods industry? Two Global Network for Advanced Management schools were listed as top programs in a New York Times article published online April 7. The newspaper listed the Yale School of Management as the top school to receive a global business education in the United States and HEC Paris as a top program for students seeking a career in luxury goods.
The school is a no-brainer for an M.B.A. hellbent on working in the luxury goods industry. Its proximity to Paris is clearly crucial. Students have the opportunity to visit stores, workshops and headquarters of a Who’s Who of luxury icons, including the behemoth Kering (Alexander McQueen, Balenciaga, Brioni, Gucci, Puma), Cartier, Chanel and Hermès. Named for Kering itself, the five-year-old luxury program is restricted to just 50 students annually, and those 50 consistently find jobs with some of the biggest brands in Paris and elsewhere.
The article also cites Yale SOM’s role in the creation of the Global Network for Advanced Management and the resulting Global Network courses, Global Network Weeks, and shared raw cases that all member schools take part in. The article states:
‘The concept of the network was waiting to happen,’ Dr. Edward A. Snyder says, ‘and Yale is a great convener.’Since its establishment in 1976, the Yale School of Management has insisted that business, government and nonprofit leaders need to better understand one another, giving the school a distinct public/private flavor. Dr. Snyder makes clear: ‘We’re not abandoning the school’s longstanding mission. Environmental sustainability, for example, is not going to get solved by the government, the market or the nonprofit sector alone. We’re continuing within the frame, but with a more modern — and more global — view.’