This course will help you understand basic knowledge of AI, e.g., machine
learning, as well as firm advertising strategy. The most important, the course identifies data
sources that allow you to define and track performance indicators for your digital activities. The
goal is for students to learn frameworks and methods that will allow them to generate valuable
and actionable business insights from common social media sources.

Faculty: Shane WANG

Course Date & Time

Wednesday Evenings, 6:30-9:45PM, Beijing Time