Over the past decade, Brazil's digital business sector has seen remarkable growth, with some e-commerce entities expanding by 60% per annum even before the global pandemic. Currently, such companies boast workforces of up to 30,000. Additionally, digital payment platforms have experienced more than a fivefold increase in size within just five years. This surge in innovative ventures is transforming the Brazilian economy, leading to the emergence of several unicorns on major stock exchanges like the NYSE and Nasdaq.
This course delves into Brazil's digital business ecosystem, covering the spectrum from burgeoning opportunities to existing challenges. It places a special emphasis on sectors such as e-commerce, digital banking, and payment systems.
Teaching and Learning Approach
Our pedagogical strategy encompasses diverse learning processes, including:
- A comprehensive capstone group project.
- Engaging sessions (lectures) led by expert professors and a panel with industry leaders, providing participants with essential conceptual and practical frameworks related doing digital Business in Brazil.
Group Project
Participants will be organized into groups, each tasked with a capstone project featuring predetermined activities. Groups are expected to convene at least three times throughout the week to advance their project tasks.