In the marketplace, an organization that fails to innovate is doomed to failure, sooner or later. The ability to generate new, compelling ideas in a constructive and iterative manner is a valuable skill for leaders of businesses at all stages. This module explores innovation as a process and how it can be systematized at the individual and organizational level and applied to a variety of business challenges. We will also discuss the role of design in successfully bringing new ideas to life. Topics may include: human-centered design, sustaining & disruptive innovation, prototyping, idea development, creative problem solving, storytelling, and entrepreneurship. 

Faculty Involved: Rodrigo Canales, Amandine Ody-Brasier, Jonathan Feinstein, Jessica Helfand, Kyle Jensen

Other elements: Tour of Yale University, Company Visits, Workshops