This course offers a concise yet comprehensive exploration of China's rapidly evolving business environment, highlighting its innovative, dynamic, and open nature. Aimed at international EMBA students, it provides an up-to-date overview of China’s economic performance, emphasizing key growth drivers and challenges. Students will investigate the cultural, social, and political contexts that have fueled China's rapid economic expansion. The course examines China's robust innovation activities and sustainable growth strategies, including carbon-peak and carbon-neutral initiatives, and the evolution of marketing influenced by culture and technology. The rise and success of China's digital leaders within the unique context of the Chinese digital environment, particularly in the AI era, will also be analyzed. Additionally, the course addresses cross-cultural management challenges and includes case studies on the successes and lessons of foreign enterprises in Chinese marketing, corporate communication, and cross-cultural management within specific contexts. By the end of this course, enriched by the immersion of living in China and visiting local companies, students will gain a nuanced understanding of the factors shaping China's business landscape. They will be better prepared to seize opportunities in China, collaborate with Chinese companies, or compete against them.