Pricing is one of the least understood marketing decisions, although it is the "number one problem facing marketing." This course aims to provide a rigorous and comprehensive introduction to contemporary pricing theory and tactics. We use in-class experiments and cases to complement the theory learned in lectures. Students completing this course will be equipped with ready-to-use “tools” for pricing strategies.

Faculty: Yuichiro Kamada

Course Date & Time

Wednesdays, 4-5:30pm (Pacific Time)