HEC Paris France
SOLEcial Studies - Rubber x Leather = Luxury is an 18 hour intensive course that will provide historical context and insight into the evolution of sneakers from their aspirational origins to their current day standing internationally.
Sneakers have served as a material bridge to many segments of fashion, art and culture. Each having their own perceived definition of what luxury is (and isn’t).
Beginning with the definition of the word “luxury” itself we will take an educational journey through the sneaker and luxury fashion industries at the very points where they started separately and have merged together and are now inseparable.
We will also explore how NFTs, the Metaverse and Web3 are now changing the way brands are positioned, and the way “virtual” products have achieved "luxury" status.
Course Date & Time
Wednesdays and Fridays, noon - 1 pm (EST)