This course in strategic management study is specifically combined with the perspective of
strategic or business model innovation. Mastery of the principles of Strategic Management is
necessary for executives acting as company leaders who aim to run a company that does
better than its competitors. In a dynamic environment, it is important for a company to
become resilient and achieve sustainable competitive advantage. This course explores various
kinds of thinking frameworks and techniques of analysis in the practice and process of strategic
making and implementation in order to determine the objectives of the business, to identify
the impacts of the external environment, to develop internal resources, and to select
competitive strategies in a global context. Strategic Management is characterized as
integrated, combining the functions of management (marketing, finance, operations,
technology, human resources, etc.) to make a move in sustaining a competitive advantage in
the market, and to maintain the balance among the company’s various interests.
Purposes:
1. To equip participants with the strategic thinking frameworks, along with the principles and
best practices that may increase the managerial capabilities to run and develop the
company.
2. To train participants to contribute creatively in the workplace to benefit a company’s
competitiveness by identifying and mapping the development of resources and
capabilities, and excellent competitive positions in the context of turbulent environments.

Faculty: Dr. Yasmine Nasution

Course Date & Time

Thursday 19.00-21.30 PM Indonesian Western Time

There will be 2 exams. Mid Term will be held between 12-17 Oct 2026 and the Final test will be held between 11-19 Dec 2026