Thanks to recent developments in various technologies, we see more entrepreneurial opportunities than ever before. In almost all industries, a large number of entrepreneurs armed with novel technologies are challenging incumbent businesses. Existing firms are monitoring entrepreneurs' market entry closely and adjusting their current business strategies. Investors are also paying close attention to entrepreneurial activities to seize new investment opportunities. It implies that all students need to understand what makes certain technology-based ventures successful and what makes them less successful. Regardless of initial career choice, most students will be asked to engage in different types of technology-based entrepreneurship at some point in their careers.

This course provides an integrated strategy framework to start and scale technology-based ventures. The course focuses on the critical choices that entrepreneurs need to make to take advantage of a new opportunity while also facing extreme uncertainty and resource constraint. The cases and assignments offer an opportunity to apply the framework to a diverse range of industries affected by emerging technologies, such as analytics, artificial intelligence, and digital platforms. After finishing the course, students will be able to identify and evaluate novel opportunities and develop business models and strategies to increase the chance of success.

Course Date & Time

Thursdays, 19:00 - 22:30 (GMT +8)