Koç University Graduate School of Business (Turkey)
City:
Istanbul, Turkey
Topic & Description:
From Local to Global: Concepts, Frameworks, and Analytical Tools Necessary to Develop an Effective Global Strategy
Globalization has changed the dynamics of business irrevocably. Today’s companies must operate on a much larger scale and in an environment of global competitiveness where product development, market needs, customers’ targets must take into account multiple cultures, collaborations and regional developments. Even for companies that do not intend to “go abroad,” the entry of foreign companies into their home markets makes a better understanding of global strategy a necessity if not a requisite for survival. The goal of this course is to introduce you to concepts, frameworks, and analytical tools necessary to develop an effective global strategy. There will be case studies and a presentation by student group teams on companies visited.
Accommodation & Travel:
Accommodation & Travel Information
Contact:
Başak Yalman (byalman@ku.edu.tr)
Yasemin Soydaş (ysoydas@ku.edu.tr)
Location: Tokyo, Japan
Topic: Innovation & Globalization: Japan Style
Company Visits: Coca-Cola Japan, GE Healthcare, Honda Motor Co., Fuji Television Network and Fuji Creative Corporation, Fast Retailing
Follow: @HitosubashiICS, Facebook
"In the business field, I think I can contribute more now with an understanding of the Japanese way of business. The organization, the program, the hospitality of the students and teachers was amazing. The companies we visited were a good mix of industries and the company sessions may be the best part of the program, as I think, we can learn more from the real practice."
— Mina Kwag, SNU MBA Candidate participating in Global Network Week at Hitotsubashi ICS