Yale SOM students reflect on their experiences at FGV-Brazil, Remin, Fudan, and PUC-Chile during Global Network Week.
In an article on the Yale School of Management website, Yale students reflected on their experiences at FGV-Brazil, Remin, Fudan, and PUC-Chile during Global Network Week, and on the understanding they gained from the first-hand observations of their host countries.
FGV’s course focused on sustainability and large-scale sporting events like the World Cup and Olympic Games, coming to Brazil in 2014 and 2016, respectively. Understanding the impact of such events requires more than a basic knowledge of sports and marketing, Aitova says. “Take the World Cup alone. You may know everything in the world about soccer, but you can’t understand the event in Brazil unless you understand what it means for the country economically, politically, and environmentally.”
