Koç University Graduate School of Business (Turkey)
City:
Istanbul, Turkey
Topic & Description:
From Local to Global: Concepts, Frameworks, and Analytical Tools Necessary to Develop an Effective Global Strategy
Globalization has changed the dynamics of business irrevocably. Today’s companies must operate on a much larger scale and in an environment of global competitiveness where product development, market needs, customers’ targets must take into account multiple cultures, collaborations and regional developments. Even for companies that do not intend to “go abroad,” the entry of foreign companies into their home markets makes a better understanding of global strategy a necessity if not a requisite for survival. The goal of this course is to introduce you to concepts, frameworks, and analytical tools necessary to develop an effective global strategy. There will be case studies and a presentation by student group teams on companies visited.
Accommodation & Travel:
Accommodation & Travel Information
Contact:
Başak Yalman (byalman@ku.edu.tr)
Yasemin Soydaş (ysoydas@ku.edu.tr)
If your school is one of the ten schools participating in the October 13-17, 2014 Global Network Weeks, you are eligible to apply for one of the weeks at the other participating schools. Participating schools for October 2014 Global Network Weeks are: AIM, EGADE, Fudan, IE, IIM Bangalore, Koç, Pontificia Universidad Católica , Renmin, UCD Smurfit, and Yale SOM. Contact your MBA Director for details on how to apply, and for more information about individual weeks see descriptions here.