Innovative China: towards sustainable growth (online)

Fudan University School of Management China

INTRODUCTION

As the world relearns its ABCDEF (artificial intelligence, bitcoin, cloud computing, data science, e-commerce, fin-tech), China has taken the lead and emerged as a nation of innovation and entrepreneurship. This module examines the cultural, social, political, etc background and incentives for this rapid growth, and challenges the participants with the questions how can China’s growth be sustainable, and what lessons can be learned from Chinese firms’ development.

PARTICIPANTS

Executive MBA students from GNAM member schools

MODULE DATES

The program officially starts on Monday morning, June 8, and closes by 1pm of Friday, June 12. Participants are strongly recommended to arrive on the weekend before and join for a guided cultural city tour with an icebreaking dinner on Sunday, June 7.

GOALS AND OUTCOMES

  • To understand the current business environment and the key elements of effective business practice in China;
  • To understand the major Internet company players and the implications of ecosystems;
  • To map leading innovative industries’ landscape, i.e. financial service, gaming and entertainment, drones, e-commerce, digital devices and smartphones in particular, etc.
  • To gain new perspectives in developing innovative business strategies and models.

MODULE FORMAT

  • Lecture and discussion
  • Industry field trips
  • Case studies and group work
  • Presentation/Exam

PRE-WORK

Each participant is expected to have 4-6 hours of pre-work prior to the module, including case studies and pre-readings.

Suggested readings includes (to be added):

  • Facebook: facing off against Tencent (2017). Paul Lowry, Ali Farhoomand, Filip Ziolek. The University of Hong Kong, Faculty of Business and Economics.
  • Alibaba’S Growth Frenzy: Pioneer in China’S Internet Financial Service. (2016). Mark Greeven, Shiyu Hou, Tao Yue, Wei Wei, Bas Koene. Rotterdam School of Management.
  • Uber vs DiDi: The Race for China’s Ride-hailing Market byGuoli Chen; Kuangzhen Wu; Tony Tong; Xiaohua Su. Publication Date: Oct 01, 2016. Source: Insead, Product # IN1306-PDF-ENG
  • China’s Digital Landscape: imitating or innovating? (2016). Srinivas K. Reddy, Deckie He Dong,  Zack Wang Zheng. Singapore Management University.
  • China and the World: Inside a changing economic relationship.  (2018). Jonathan Woetzel, Jeongmin Seong, Nick Leung, Joe Ngai, James Manyika, Anu Madgavkar, Susan Lund,and Andrey Mironenko

 

Sunday, June 7

Monday, June 8

Tuesday, June 9

Wednesday, June 10

Thursday, June 11

Friday, June 12

Arriving in Shanghai

Check-in starts at 8:30

 

 

 

 

9:00-9:15

Welcome & Program Overview

 

 

 

 

9:30-12:00

 

COMPANY VISIT I:

 

Innovation Landscape in China

 

 

 

9:00-12:00

LECTURE III:

Social and Cultural Aspects of Doing Business in China

 

 

9:00-11:30

INDUSTRY INSIGHT II:

 

AI Application in China

 

 

9:00-12:30

Group Case Presentations

& Reflection

9:15-12:00

LECTURE I:

Digital Landscape in China

Lunch

Lunch

Lunch

Lunch

Closing and Certificates

1:30-5:30

Guided Cultural Tour

 

1:30 Meeting point:

FDSM School Gate (670 Guoshun Rd)

2:00-5:00

LECTURE II:

 

E-Commerce Operations in China

 

 

3:00-5:30

 

Market Entry Strategies

 

 

2:00-5:00

LECTURE IV:

 

Business Environment Today and Major Drivers to Sustain Growth

 

 

1:30-5:00

COMPANY VISIT II:

 

Traditional Company’s sustainable growth with digitalization

1:30

 

End of Program

6:00-8:30

Icebreaking Dinner

 

 

 

6:30-8:30

Networking with Fudan students/alumni

 

6:00-7:00

Panel of Peers

 

 

 

TENTATIVE AGENDA

*Program contents are subject to change; participants will be notified ahead of time.

*All classes take place at School of Management, Fudan University (670 Guoshun Rd).