Content Tagged with Marketing

The New Demands of Customer Experience

Daylight Savings Time Sees ‘Sleepy Consumers’ Seeking More Variety

The Magic of Apple’s Buzz Machine

Disrupting Marketing: Tech and the Business of Selling

Why Consumers Stockpile Rather Than Spend Loyalty-Program Points

When Do Customers Get What They Expect?

Mergers and Acquisitions as a Growth Strategy—Is Bigger Better?

The Power of Brand Equity: Pokémon Go

How Consumers Shop Online

The Surprising Benefits of Television Commercials

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