This year’s World Cup in Brazil brought the world’s biggest sporting event together with the growing economies of South America. DaiAne Scaraboto, a marketing professor at PUC Chile, talks about how businesses used the game to reach a larger audience.
Dr. Isabel Studer Noguez, founding director of the Global Institute for Sustainability at EGADE Business School, attended the week at Yale SOM to discuss high-level international events which promote alliances between businesses and sustainability projects.
The week, organized by the Yale Center for Business and the Environment, will focus on fostering collaboration among network faculty members with an interest in sustainability and building connections between faculty members and business professionals.
Teams from INSEAD, HKUST, and Yale SOM will participate in a entrepreneurship competition hosted by the China Europe International Business School in Shanghai.